Where Better Gets Made.
The Philly Pretzel Factory is a franchise of over 150 locations within the United States. They pride themselves on serving hand twisted, fresh baked soft pretzels to hungry guests across the country.
Role:
Senior Designer
Responsibilities:
Art Direction, Branding, Campaign Development, UX Design, UI Design, Digital Advertising, Social Media & CRM, Photography, Animation
How I Helped:
Strategized & designed seasonal campaigns for various marketing channels
Designed the UX & UI for the mobile app
Directed creative for social media & CRM
Directed photography
User Experience
with a Twist
I designed a unique user experience for the Pretzel Factory app that allowed their customers instant access to hand twisted, fresh baked pretzels for pickup or delivery.
Earn Pretzel Dough to Redeem Rewards
I strategized and designed a rewards system based off of earning pretzel dough. Unlock fresh baked rewards every time you spend.
Mixing Up A New
Batch of Branding
With the mission of serving a hand twisted, fresh baked wholesome snack to all. I had the opportunity of directing the overall updated brand strategy, photography and design.
Baking Up A
Digital Strategy
With the help of my design team, we baked up a social media and content strategy incorporating fresh and wholesome photography, seasonal holidays and events as well as user generated content.
