Kyle Fenerty
Education
Degree:
Graphic & Interactive Design
University:
Tyler School of Art, Temple University
Skills
Creative:
Proficient in Photoshop, Illustrator, Indesign, After Effects
Prototyping:
Proficient in Figma, XD & Sketch
Agile Experience
Work Experience
Paycom
PRODUCT DESIGNER
NOV. 2020 - SEPT. 2021
Design the UX/UI for Paycom’s Applicant Tracking and Background Checks
Conducted user research in the form of personas, interviews and usability studies
Experience within Agile Scrum teams (Designer on two Agile teams at Paycom)
Designed and wrote component specs and worked within complex component libraries
Led product initiatives from research to design to final handoff to development
Ardent
DIRECTOR OF PRODUCT AND CREATIVE
NOV. 2020 - PRESENT (PART TIME/FREELANCE)
Art directed product photography and design
Design the UX/UI for all digital products from research to final handoff to development
Conducted user research surveys, customer interviews and market research
Creative strategy and design for paid ad channels like Facebook and Snapchat
Developed product road maps, sprints and A/B Tests
goPuff
PRODUCT DESIGNER, CONSUMER PRODUCT & GROWTH MARKETING
JUNE 2019 - AUGUST 2020
Art Directed product photography for campaigns & consumer facing app
Optimized our consumer facing app through A/B testing different UX initiatives
Assisted in the design of new UX & UI functionalities on the consumer facing app
Designed new wireframes & prototypes for the consumer facing app
Directed & Designed wireframes for HTML email templates (Built an active CMS for the CRM team)
Strategized & Designed digital advertising campaigns for snapchat & facebook (20 Million impressions • $45 Average CAC • $1,000s in Quarterly Revenue)
Initiated business and design objectives that led to an increase in new customers, AOV and CTR
GRAPHIC AND INTERACTIVE DESIGNER
MARCH 2013 - AUGUST 2016
Designed the goPuff logo & first brand/style guidelines
Designed and directed all print, digital and ooh creative
Created digital ad campaigns for Youtube, Facebook, Instagram and Twitter
Strategized, designed and developed the first goPuff college tour
(Acquired 1000s of new customers)
Philly Pretzel Factory
SENIOR DESIGNER
Executed product photography for campaigns & seasonal promotions
Designed all In-store seasonal point of purchase content, messaging and creative to drive sales & transactions
Assisted in the re-design of the Philly Pretzel factory website & rebrand
Director of all social media content & creative for facebook, instagram, and twitter
Managed projects & campaigns as well as workflows amongst other employees and interns
Created digital ad campaigns with an over 7 million person reach & 44% interaction in the franchise DMA’s
Marcolina Design
MOTION/INTERACTIVE DESIGNER
Consulted & worked with clients like AT&T, Choice Hotels, AON, Nicklaus Children’s Hospital & Terumo
Executed and designed a wide variety of creative such as trade show displays, posters, websites and animations
Assisted in creating AR & VR Animations
Developed Brand Strategy & Execution through different marketing & creative channels