Celebrity & Influencer
Landing Pages

Visual Design, UX Design, Creative Strategy, Digital Ads

I designed templates for our celebrity, influencer and BD partner landing pages as well as played a part in the overall creative strategy and digital ad content.

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Creative Strategy

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Serve an Ad or IG Story
through Partners Social Page

We targeted consumers with an Ad or from our celebrity partners social platform

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Incentivized
Landing Page

This drove them to a landing page with an incentive to use goPuff

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Curated
In Category Page

This then took users to a curated category page inside the app

 

Low Fidelity Wireframes

 
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High Fidelity Wireframe

 
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Impact

By taking a full funnel approach to our creative strategy. We were able to target consumers with a UGC style ad as well as use our Celebrity Partners social following as a way to drive users to the landing page. This had a huge impact in increasing CTI, purchasing behavior and lowering CAC.